Brand Platform Evolution

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Creative Direction: Laureen Parslow
Art Direction & Brand Image: Juliette Labadie

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Led the visual transformation of the brand’s image platform, redefining representation, talent strategy and brand expression across all touchpoints. The project shifted the brand from a predominantly clinical and product-centric identity towards a more aspirational, human and emotionally engaging luxury universe, while preserving its scientific authority.

New visual codes were developed for the expression of science, ingredients and the experiential spa ecosystem, creating a cohesive narrative between innovation, wellbeing and luxury.