JULIETTE LABADIE
Brand Image & Creative Direction

I'm Juliette Labadie, Art Director and Creative Content Designer, with over 8 years of experience in the luxury and beauty industry. My career began at McCann Bangkok, working on the Asia market, before joining McCann Paris on the L'Oréal Paris DMI account, contributing to international campaigns. I then moved into strong expertise in production and post-production — from creative brief to shoot, through to final edit — with a constant focus on image direction. I've led 360° campaigns end-to-end (TV, digital, OOH, e-commerce) at La Prairie and Parfums de Marly, working closely with photographers, directors, and post-production studios to ensure flawless visual consistency. This dual mastery — creative and technical — allows me to think through an image from its conception, while also overseeing every step through to final delivery.